Our know-how, at the service of your curves
At Bestform, each design comes to life in the expert hands of our stylists and designers. Since 1924, we've been crafting lingerie designed to enhance, support, and reveal curvaceous bodies with elegance and precision.
Because every curve deserves tailored attention, we create underwear where comfort and beauty are one.
Women's bodies at heart
1924
The American Birth
It was in New York that the first Bestform bra was created, thanks to the expertise of corset makers.
An innovative idea: combining support and elegance for generous busts.
1940
The era of the pin-up
Bestform invents the first cross-support girdle.
The iconic pin-ups, designed by Georges Petty, embody the brand's glamorous and accessible spirit.
1960
A breath of freedom
New customs, new desires: Bestform follows the wave of female emancipation.
Floral prints, light materials... Lingerie is becoming freer, softer, more lively.
1997
The beginning of a bestseller
Birth of the Emily bra, an iconic model loved by millions of women.
Perfect support up to an F cup, elegant embroidery, unrivaled comfort.
2000s
The comeback of pin-ups
Bestform is reinventing its campaigns with embodied, radiant, generous women.
A celebration of the body, of joy, of self-acceptance.
2010s
A decade of joyful commitments
From "Les Vengeances" to "#ToutEstPermis" , the campaigns of the 2010s celebrate humor, self-acceptance and body positivity.
Authentic women, confident messages, and underwear that's no longer afraid to show itself.
2020's
A proud, diverse, inspiring community
Bestform enters the new decade with ever greater inclusivity:
✨ Campaigns without retouching
🎨 Artistic collaboration with Coste & Billy
🔤 Big Boobs Alphabet with Alphaboobs
🎉 The brand’s 100th anniversary !
Our vision of lingerie
Comfort above all
Soft materials, well-thought-out cuts, impeccable support: we think about your well-being from the very first sketches.
Accessible elegance
Every woman deserves lingerie that fits her, without compromising style, quality, and price.
The body to the heart
We have always advocated inclusive, positive and caring lingerie for all body types, from B to I cups.
corsetry expertise
different bras and stockings
Available from cup B to cup I
Since 1924, we've been supporting women with excellence and kindness. Our centuries-old corsetry expertise blends with current trends to create beautiful, comfortable, and durable lingerie. Because behind every cup, there's a woman, a life, a story—and we're here to make it all shine.
— The Bestform team